🏀Stand Out or Get Overlooked: 3 Ways Senior Care Providers Win Referrals

In health care, being “good enough” won’t get you noticed. Families, referral sources, and even your staff have endless choices. The ones who thrive are the ones who stand out.

Here are three ways to make sure your community or agency is unforgettable:

1️⃣Build a Signature Experience

Don’t just deliver care create moments people talk about. Whether it’s a weekly “family night dinner” or a simple handwritten welcome card, small touches make you memorable.

👥 Real Life Example: An assisted living I worked with launched a Friday ice cream cart that staff wheeled around the halls. It became a hit with residents, families, and even hospital partners who stopped by.

2️⃣Speak with a Distinct Voice

Your brand voice should sound like you not a copy-and-paste version of everyone else. Use stories, humor, or even sports metaphors if that fits your style. Consistency here builds recognition and trust.

🏀 Example: A home care agency owner in Florida used her grandmother’s sayings in her Facebook posts. Referrals loved it because it felt personal and real.

3️⃣ Be Seen Where Others Aren’t

Don’t just show up at the same networking events everyone else attends. Find unique spots to connect with referral sources local podcasts, LinkedIn posts, or even sponsoring a youth sports team. Visibility in unexpected places makes people remember you.

🏡 Example: One hospice provider partnered with a local library to host caregiver workshops. It got them in front of families before they ever thought about hospice.

🔑 Closing Thought

McDonald's doesn't have the world's greatest hamburgers, but they have sold over $1 Billion. Why? They make it easy for their customers to find them.

✅ Today's Move

3 Actions Items ...

1. Add one signature touch that families and referral partners will remember.

2. Audit your messaging — does it sound like you or like every other provider?.

3. Show up in one new space this month where your competitors aren’t.