In this week’s 3 Pointer Friday, we’re breaking down the 80/20 Growth Success Formula, how 20% of your efforts lead to 80% of your results. We’ll show you how to cut timewasters, find top referral sources, and lead your team to focus on what matters most.

Here are three ways to make sure your community or agency grow:

1️⃣Cut the Bottom 80%

Most of your time is wasted on tasks and people that don’t generate real results. Be honest about which meetings, referral sources, or follow-ups drain your energy with little return. When you cut the dead weight, you create space for growth.

👥 Real Life Example: One senior care marketer realized she was spending hours chasing a referral source who always promised leads but never delivered. Once she shifted her energy to existing partners, her monthly move-ins jumped immediately.

2️⃣Spot Your Top 20%

Pull a report and figure out who your most reliable referral sources are. These are the people who already trust you and deserve extra attention. Send a thank-you, make a visit, and let them know how much they matter.

🏀 Example: An assisted living community reviewed their outreach list and discovered that just five care managers were driving 80% of their referrals. A few personal thank-you and lunch drop-ins later, those same five doubled their output the following quarter.

3️⃣ Lead with the 80/20 Rule

Leadership isn’t about doing more it’s about amplifying what’s already working. Spend time coaching your top performers, not micromanaging the middle. When they win, the whole team wins.

🏡 Example: A home health director blocked off one hour a week to coach her top rep. That rep went on to develop a system for managing follow-ups that the whole team now uses—and referrals have skyrocketed.

🏀 Final Whistle

Growth doesn’t always mean doing more. Sometimes it means doing less, more intentionally. By cutting the noise, doubling down on your best sources, and coaching your best players, you’ll unlock the kind of growth that actually lasts.

✅ Today's Move

3 Actions Items ...

1. Cut one time-waster—email, meeting, or contact—this week.

2. Rank your referral sources by actual results and contact your top 3 today.

3. Block time with your top-performing rep or team member to strategize growth.

I'm cheering for you!