3 Ways to Turn Social Media Into a Referral Machine

Social media isn’t just for dance videos and family updates—it’s a powerful, underused referral engine in senior care. If your Facebook or LinkedIn presence isn’t sending you business, this week’s 3 Pointer Friday will show you exactly how to fix that.

1. Use Your Feed Like a Billboard

Your personal or business feed should clearly showcase who you help and how. Think of every post as a gentle reminder to your network that you're the go-to resource when someone needs senior care help.

👉 Real Life Example:
A care manager I worked with started posting weekly “Did You Know?” tips for families caring for aging parents. Within 3 weeks, a former coworker messaged her: “My aunt needs exactly what you’re talking about—can I connect her with you?”

2. Be the Educator, Not the Advertiser

People scroll past ads but stop for stories, value, and insight. Focus on teaching rather than pitching—you’ll earn trust, which earns you referrals.

👉 Real Life Example:
An assisted living community began posting short videos answering common family questions—“When is the right time for assisted living?” or “What’s the difference between AL and SNF?” One of those videos got shared in a local Facebook group, and two families booked tours that week.

3. Engage Like You’re at a Networking Event

Referrals don’t come from posting alone—they come from engagement. Comment on others’ posts, shout out partners, tag referral sources, and be part of the conversation.

👉 Real Life Example:
A home care agency tagged a local rehab director in a post thanking them for a smooth discharge. Not only did the post get shared, but the rehab director messaged back, “I didn’t realize you covered this ZIP code—let’s talk about partnering more.”

Closing:
Referrals from social media aren’t about going viral—they’re about being visible and valuable. With a few small shifts in what and how you post, you’ll start seeing new leads come from places you didn’t expect.

➡️ Book a free consult today
Want help building a social media referral engine that actually works? Sign up for a 1:1 coaching session and I’ll walk you through what to post, how to say it, and how to turn likes into leads.